Love and Pride Jewelry To Sponsor First Comes Loves

Loveandpride.ca is home to the world’s first designer jewelry collection for gays and lesbians and will be the featured jeweler on the second season of First Comes Love. Featured in People, The New York Times, Out and The Advocate, this collection celebrates who we are with rings, necklaces, bracelets, watches and accessories in eye-catching designs for every budget, from $30 to $7,000. Love and Pride is the brainchild of acclaimed jewelry designer, Udi Behr, whose creations have been worn by celebrities from Sharon Stone and Britney Spears to rapper Ludacris.

“It is exciting to be entering a market where same-sex marriage is already legal,” said Udi Behr, president and designer of Love and Pride. “We feel that Canadians are more open to embracing the collection because same-sex marriage in Canada is less of a taboo.”

Behr’s sentiments are reflected in Love and Pride’s daring print and outdoor advertising campaign for Canada, which the company expects will generate lots of buzz. Against a backdrop of beautiful same-sex models wearing Love and Pride jewelry, the campaign slogan reads: “America’s too straight for this.”

The designer, who is straight, created Love and Pride to support the gay community in its struggle for marriage equality and currently donates 10% of sales outside Canada to Lambda Legal, a leading gay rights organization in the US. LoveandPride.ca will continue this commitment by donating 10% of Canadian sales to a non-profit gay rights organization in Canada.

Love and Pride is excited to be a new sponsor for the second season of First Comes Love, formally known as My Fabulous Gay Wedding. First Comes Love will be premiering on LOGO starting on Valentine's Day 2007. Casting is still in progress. Any gay couples planning on getting married should contact castingfabwedding@yahoo.ca and visit http://myfabgaywedding.blogspot.com for more information.